Learning from life
LXL Ideas, formerly EduMedia, impacts learning to create a fresh new experience for students, parents, and educators. They are defined by their properties Krayon, Mentor, Activity and School Cinema.
We consolidated brand LXL and created its MTP (MASSIVE TRANSFORMATION PURPOSE ) to define the single source under which all of these brands have emerged and created a single vision that unifies them and aligns them towards their larger purpose and goal.
Logo Story
While we learn everything from A to Z, the ‘X’ factor is often missing. The brand & identity designed for LXL focuses on this ‘X’ factor. Sandwiched between learning and life, inspiring us to learn from life and use this learning to improve the quality of all our lives.
Learning acts as the multiplier, helping us to improve our own lives but impact the lives of billions of people.
