Design4India
To scale the focus to the next level to impact the Startup and Innovation ecosystem pan India, NASSCOM has launched the Design4India initiative.
Design as a tool for innovation has developed rapidly in recent years and now is seen in strategic design and design management considerations and design thinking of the final technology, product or service. There is a need for organizations to embrace this broader experience of design to move forward.
We designed the identity and all the brand assets for Design4India. This included designing the website and all collaterals for the initiative.
The uncoiling of energy within a rapidly evolving nation, elevating it to a higher state of enlightenment and success, to attain success through design, was the core idea.
Inspired by the Shankha (Conch shell), one of the most beautiful instances of design occurring in nature and an essential part of all Indian ceremonies, the Design4India logo inspires greatness and marks India as the hub of a higher form of design.
