Live to play

Zeven is designed as a sports brand and experience with a global body and an Indian soul which represents the uncoiling of the nation to release the unbridled sporting energy in a young, emerging India. Zeven ignites the sports lifestyle and culture in every Indian, inspiring the nation of 1.2 billion to LIVE TO PLAY.
Zeven’s identity, the Chakri is inspired by the energy uncoiling and unfurling within. The Zeven chakri stands for the spirit of sport; constantly moving, sharpening, performing. Symbolic of the power within, which shows results quietly outside.
 
 
 
 
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The Zeven store is a dynamic and curated retail space, which translates into a sporting experience and inspires you to live to play. For a young India where life is sport and sport is life. With athletic mannequins, a bold typeface and vivid colours, that complete the sporting experience.