Advance Design Thinking Program
Why Should You Take the DIP
Your Learning Journey
OBSERVE
Fly on the wall
Visual notes
Photo stories
IMMERSE
Participant observation
Interviewing
Generative research
INSIGHTS
Insights mapping
Affinity diagramming
Heuristic review
Gap map
PERSONAS
Stakeholder maps
Empathy map
Persona creation
OPPORTUNITIES
Affinity
Synthesis
Idea starters
JOURNEYS
Customer journey
Concept mapping
Creative destruction
CONCEPT
Idea sketches
Connecting the dots
Creative matrix
PROTOTYPING
Idea framework
Jugaad prototypes
Paper protos
DESIGN STORY
Storyboard
Role playing
Video scenario
INNOVATION
STORIES
INNOVATION
CASES
INNOVATION
JOURNEYS
INNOVATION
TRIGGERS
INNOVATION
MEASURES
Learning Outcomes
A systematic approach to understanding users/other key stakeholders.
Learn to lead the design-driven innovation process at work.
Imbibe design thinking values – openness, curiosity, empathy.
Learn to ‘knowledge mine’ with ingenuity.
Become bolder to face uncertainty, adversity and complexity.
Get a robust handbook of methods and frameworks.
Learn lessons from the field and be inspired to lead.
Connect with your users or customers with simplicity and truth.
Who Should Attend
Leaders
Managers
Analyst
Designers
IT Experts
Solution Specialists