We sensed a hunger for design and a strong intent to Humanize Design at Hyderabad Design Week.
You are looking at Local, National and Global Design Leaders, Evangelists, Enthusiasts and Students — 140 people in the Garage, all day Sunday! We were honored to have the Global Leadership of WDO and IxDA at the event. Srini Srinivasan, President WDO, David Kusuma, President-Elect, WDO, Alok Nandi, President IxDA and the senior leadership of IPE, the only OECD recognized Institute of repute in India. Which included Dr. R K Mishra, Director IPE and Prof. S Sreenivasa Murthy, Dean & Chairman, IPE.
All together to make sense of shifts, reflect on the challenges and opportunities and gain fresh insights. Design Open / Hyd by Spread with IxDA Global, WDO and OYO on the 13th of October, 2019 at the Microsoft IDC Campus / Hyderabad Design Week.
Exploring new possibilities with design.
Reena Dayal, Director, Garage India, Microsoft
Shared her experience of developing a space for cross-disciplinary teams to push the boundaries of design technologies.
Alok Nandi, President IxDA
Connected the dots and catalyzed our Design Sunday.
Moderated by Sonia Manchanda, Founding Partner, Spread Design
Panel 1 :: Designing Design at Large
We talked about the ways in which we think, make, shape experiences, create environments and Design with Vision, for scale.
Mayur Chaudhary, Director of CX Design, NCR India :: Every problem has a design solution and the purpose of design is to help other people accomplish their own purposes. Additionally, ethics in design is also about bringing culture into our product design.
Saumya Aymuas, Head Space Design, OYO :: To lead with design — creative and robust systems combined with multidisciplinary design talent allow for objective decision making and increased visibility, in a strong business-driven environment.
Deepak Menon, Partner Director, Microsoft India Design :: Raising a most important question — To Recognize Exclusion, be it gender, race, alumnus and design to empower everyone.
Moderated by Alok Nandi, President IxDA
Panel 2 :: Design Education in Organisations
Building capacities and educating leaders and entrepreneurs: international efforts and Indian actions.
Anil Reddy, Founder, Lollypop Design Studio :: Highlighting the need to shift from a develop first to a design-first approach, to deconstruct jargon and facilitate tangible design action to make design accessible for everyone.
Prasad Kantamneni, Cofounder, UXReactor :: Emphasizing on the need to educate people on the role of designers as problem-solvers, while creating emotional resilience among designers and environments that can support design teams/systems. To enhance the value of design.
Reena Dayal, Director, Garage India, Microsoft :: Today, data shows that consumers make decisions based on emotion and not logic. We need to design for humankind, and not machines.
Moderated by Srini Srinivasan, President WDO
Panel 3 :: Designing for the Customer
How do we respond to the customer who is changing at breakneck speed, surprising and challenging the design offering?
Sandeep Dhar, President, Customer Experience Transformation, Hexaware :: Customers need empathy. Developing empathy and deeper understanding to tackle difficult customers are skills that designers need to develop, to survive and grow..
Charulata Ravi Kumar, Managing Director, Accenture :: Designers must understand and map every step of the customer’s journey to create successful products/services/systems and businesses. They need to break hierarchies and take up leadership roles…possibly even as Customer Satisfaction Design Officers!
Vaibhav Sisinty, Marketing Consultant & Growth Hacker :: Customer ‘asks’ are changing, so are ‘pain points’. Design needs to evolve to cater to the dynamically changing aspirations!
We concluded Design Open :: Hyd with Sonia Manchanda and Alok Nandi engaging with the audience, thanking the partners and the people present this late evening Sunday; making this effort worthwhile
Enjoy these insights from leaders and keep an eye on this space. We hope to see everyone from this precious community at the Design Open :: Kochi.
13.14 DEC at the Kochi Design Week
See you there!
