Mobident

We created the strategy and design of the Digital Dentistry Revolution (DDR) campaign for Mobident as a movement, which empowers dentistry students, women dentists and practicing dentists to reach every household, heal fearlessly and scale up.

The campaign introduces the Caddy Clinic, with bold communication elements calling dental students, women dentists and practicing dentists to join the Digital Dentistry Revolution. We designed a futuristic, fun mascot for the DDR. A film combining live action and 3D elements was crafted, and a series of digital communication pieces were designed to launch the campaign globally on INDIEGOGO, a well known crowdfunding platform.