Launching India’s 1st Smart Expressway
EPE Commercial Film
As the design partner of Ministry of Road Transport & Highways, Govt. of India, we crafted the film for the launch of Eastern Peripheral Expressway, India’s 1st Smart Expressway, to save Delhi through decongestion. An engineering marvel, it was dedicated to the nation by Hon’ble Prime Minister Narendra Modi on 27th May 2018.
The 135 km Eastern Peripheral Expressway, built in a record time of 500 days against the target of 910 days by MoRTH and NHAI is an engineering marvel. The identity is a representation of this engineering marvel. The form is inspired by the iconic toll plaza built on the EPE. The identity, like the access controlled Toll plaza on EPE, spans it’s wings suspended in mid air like a bird in flight. The use of sharp, clean lines make the identity strong, smart and global. The typeface is modern, strong
We have brought alive the story of Indian National Highways, the world’s second largest road network through a series of images. Photographing the length and breadth of the nation from the Z-Morh tunnel and Zojila pass in the Himalayas, 8 sister states of North East, the tip of Kanyakumari, Expressways in Uttar Pradesh and Gujarat, desert highways in Rajasthan, bridges in Assam, to coastal roads in Kerala, we have played with perspective, depth, lines and light to capture highway infrastructure in the best light.
We have brought alive the story of Indian National Highways, the world’s second largest road network through a series of images. Photographing the length and breadth of the nation from the Z-Morh tunnel and Zojila pass in the Himalayas, 8 sister states of North East, the tip of Kanyakumari, Expressways in Uttar Pradesh and Gujarat, desert highways in Rajasthan, bridges in Assam, to coastal roads in Kerala, we have played with perspective, depth, lines and light to capture highway infrastructure in the best light.
